Hit the Road Without Hitting People

Over a hundred people - mostly children - are killedThe irony of it all is that all this is unnecessary and
and 6,000 are injured yearly by vehicles that arecan be prevented with the use of reverse parking
backing up, according to the US National Highwaysensors or backup sensors. The NHTSA said these
Traffic Safety Administration (NHTSA). The editorsdevices can prevent accidents in over 90 percent of
of Parent magazine said the usual victim is acases. They sell for about $50 to $450 depending on
two-year-old who is hit by a relative or family friendthe features and beep or talk to you as you get
backing out of a driveway.close to an object while backing up.
In 1990 alone, the NHTSA said there were aboutHowever, not all vehicles have backup sensors and
182,000 police-reported injuries and 185 fatalitiesnot all people are aware of their importance. Of the
caused by backover accidents. However, experts17 million new vehicles sold in the United States last
believe the figures could be higher since most deathsyear, only 900,000 use them, according to Ward's
are unaccounted for or underreported.Communications, an automotive statistics
Another reason for this is the current popularity ofclearinghouse.
SUVs (sport-utility vehicles) that have large rear blind"What's going to drive the increase of these safety
spots, making it difficult if not impossible for thetechnologies in the marketplace is consumer demand.
driver to see what is behind the vehicle. ConsumerThe technology will become more and more
Reports said some vehicles have rear blind spots asprevalent as more consumers see the utility of it and
deep as 50 feet with large trucks and vans emergingdemand it, and are willing to pay for it.," said Eron
as the worst offenders.Shosteck, spokesman for the Alliance of Automobile
This concern was echoed by the US Centers forManufacturers.
Disease Control and Prevention (CDC) which said thatFortunately, reverse parking sensors are readily
backover accidents pose a substantial risk for severeavailable and easy to install. If your car doesn't have
injury and death to children. Between 2001 and 2003,one, you can get a reverse parking sensor kit for a
the CDC reported that an estimated 7,475 childrenreasonable price and be free from costly repairs and
aged 1 -14 were treated in American emergencybackover accidents. This simple solution can save you
departments for backover-related injuries.time, money and more importantly, lives. Ask your
Twenty-eight percent of those injuries occurred todealer about these life-saving devices today and hit
the head, face and neck while over 53 percentthe road without hitting other people.
occurred in the arms and legs.