| Why more words should be put into
| |
| | doesn't give you a single clue as to what
|
| marketing ads and what kind of questions
| |
| | they actually do). At least this gives a
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| you should ask yourself to help market
| |
| | call to action. At least this gives some
|
| your business.
| |
| | reasons why you should take action. At
|
| A common complaint I hear is around the
| |
| | least this tells you exactly what to do.
|
| length of the copy. Too much - too wordy
| |
| | At least this ad worked!
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| - not to the point enough - "my" clients
| |
| | Next time you are about to criticize
|
| won't read all that - my clients are too
| |
| | sales copy and the amount of words being
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| busy - BULL!
| |
| | used - think hard about what you are
|
| Everyone seems to believe this... but the
| |
| | criticizing... the sale presentation.
|
| FACTS show different (actual measured
| |
| | Your ad is your sales person - would you
|
| data from thousands and thousands of
| |
| | put a sales person in front of a group of
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| companies and tens of thousands of
| |
| | potential clients and have them say "This
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| tests).
| |
| | is as close as we get to begging" - then
|
| Here is one ad I saw in the paper that I
| |
| | stand there silently looking around the
|
| constantly show when I am speaking or
| |
| | room?
|
| teaching...
| |
| | Or would you prefer they DID SOMETHING to
|
| [Large half page ad - tons of white space
| |
| | keep the prospects interest and compel
|
| all over - small font right in the middle
| |
| | them to take action?
|
| of the ad]:
| |
| | Your ads are no different - make the ads
|
| "This is as close as we get to begging"
| |
| | work for you - DON'T make your potential
|
| Now THAT is the perfect example of bad
| |
| | clients work to try and figure out what
|
| advertising. Would you call them (they
| |
| | it is you do or want them to do!
|
| are a marketing firm - go figure) based
| |
| | Difficult questions you need to answer
|
| on that? Doesn't that compel you to find
| |
| | When I start on a new copywriting job,
|
| out more about them? Does that make you
| |
| | part of the process I go through involves
|
| go "WOW! those guys are different, I want
| |
| | having my clients fill out an extensive
|
| to work with them"?
| |
| | questionnaire.
|
| No - most people look at that - don't
| |
| | Amazing how a few questions can
|
| even notice it - don't get what it is
| |
| | completely baffle an entrepreneur!
|
| they are selling (or saying) - and move
| |
| | This questionnaire is important to me
|
| on quickly to the next page.
| |
| | because it helps me zone in on what's
|
| A $3,000 USELESS AD!
| |
| | truly important in their business. It is
|
| Now - it doesn't cost them any more money
| |
| | important to the business owner as it
|
| to ad more text - does it? Same sized ad
| |
| | forces them to address issues they have
|
| - with a little more text - would make a
| |
| | probably never thought of before.
|
| MAJOR difference in the response they
| |
| | Many times, the questionnaire makes them
|
| get.
| |
| | mad.
|
| Now - what if you saw something like
| |
| | Why? Because they see it as a lot of work
|
| this:
| |
| | - and not easy work either. They may have
|
| There is no business making the most of
| |
| | been in business for 15 years - highly
|
| their customer relationships - including
| |
| | successful - yet never taken the time to
|
| yours
| |
| | think of some of these answers.
|
| Announcing a FREE service to help you
| |
| | Which is completely wrong.
|
| attract more clients and improve the cash
| |
| | These are questions every business owner
|
| flow from your existing ones.
| |
| | should know the answers to.
|
| Calgary, AB - It's a proven fact that 63%
| |
| | Including you!
|
| of your clients WILL buy elsewhere due to
| |
| | Here are a few to consider:
|
| indifference on your company's behalf.
| |
| | 1. What keeps your ideal clients awake at
|
| Learn how to maximize your customer
| |
| | night, worrying thoughts racing through
|
| relationships... while improving your
| |
| | their minds?
|
| bottom line bank balance.
| |
| | 2. What is the feeling or experience you
|
| Depending on your business, a 5% increase
| |
| | want clients to walk away with?
|
| in customer retention CAN mean a 95%
| |
| | 3. What are they afraid of?
|
| boost to your year end revenues. To
| |
| | 4. What are they angry about? Who are
|
| receive your FREE training dvd and 3
| |
| | they angry at? Why are they angry?
|
| marketing booklets (Creative Marketing
| |
| | 5. What are their top three daily
|
| Tips, Million Dollar Multiples, and
| |
| | frustrations?
|
| Maximum Profits In Minimum Time), all
| |
| | 20. List 6 unique and interesting facts
|
| designed to help find the greatest
| |
| | you really want customers to know about
|
| opportunities to improve your marketing,
| |
| | you and the products or services you
|
| fill out the form at and everything will
| |
| | provide. What makes you unique in this
|
| be mailed out to you immediately.
| |
| | marketplace? What makes you the ONLY
|
| Or, if you prefer to leave your name and
| |
| | choice?
|
| mailing address via phone message - leave
| |
| | 24. What do you help your clients avoid?
|
| your details at 403.xxx.xxxx. This is
| |
| | 25. What makes you, above all other
|
| 100% free. There are no sponsored links,
| |
| | available options, the one to choose?
|
| no pop-up ads, no banner ads and nothing
| |
| | 32. What is your most unique personal
|
| you have to buy.
| |
| | characteristic or flaw?
|
| Why? Because Readers are among the best
| |
| | Not exactly difficult questions... but do
|
| entrepreneurs I've ever worked with, and
| |
| | you know the answers?
|
| this is my way of giving back. (go to the
| |
| | Spend 10 minutes right now and answer
|
| website to find out who I am).One last
| |
| | these. While I only listed 9 questions
|
| thing: in the past 4 weeks some of my
| |
| | out of the total 36 I ask, it will still
|
| clients have sold 1,175 products during a
| |
| | help you clear you mind around what make
|
| new launch and another sold 11,500 books
| |
| | you the logical person to buy from.
|
| in 14 days, ALL using the techniques you
| |
| | Yes, it may take time and push you out of
|
| get here for free. Call now. No catch.
| |
| | your comfort zone... GOOD! That's the
|
| So - would that make you more compelled
| |
| | point. And that also tells you why your
|
| to at least find out more (and collect
| |
| | client may, or may not, be buying from
|
| the free books and reports)?
| |
| | you.
|
| At least you have an idea on what I am
| |
| | These simple questions can give you some
|
| doing and sharing. At least you know who
| |
| | breakthroughs you can use in your
|
| I am looking for. At least you know it is
| |
| | marketing and positing... definitely
|
| marketing related (compared to "This is
| |
| | worth 10 minutes of your time.
|
| as close as we get to begging" - which
| |
| |
|
