| Why more words should be put into marketing ads | | | | doesn't give you a single clue as to what they |
| and what kind of questions you should ask yourself | | | | actually do). At least this gives a call to action. At |
| to help market your business. | | | | least this gives some reasons why you should take |
| A common complaint I hear is around the length of | | | | action. At least this tells you exactly what to do. |
| the copy. Too much - too wordy - not to the point | | | | At least this ad worked! |
| enough - "my" clients won't read all that - my clients | | | | Next time you are about to criticize sales copy and |
| are too busy - BULL! | | | | the amount of words being used - think hard about |
| Everyone seems to believe this... but the FACTS | | | | what you are criticizing... the sale presentation. |
| show different (actual measured data from | | | | Your ad is your sales person - would you put a sales |
| thousands and thousands of companies and tens of | | | | person in front of a group of potential clients and |
| thousands of tests). | | | | have them say "This is as close as we get to |
| Here is one ad I saw in the paper that I constantly | | | | begging" - then stand there silently looking around the |
| show when I am speaking or teaching... | | | | room? |
| [Large half page ad - tons of white space all over - | | | | Or would you prefer they DID SOMETHING to keep |
| small font right in the middle of the ad]: | | | | the prospects interest and compel them to take |
| "This is as close as we get to begging" | | | | action? |
| Now THAT is the perfect example of bad | | | | Your ads are no different - make the ads work for |
| advertising. Would you call them (they are a | | | | you - DON'T make your potential clients work to try |
| marketing firm - go figure) based on that? Doesn't | | | | and figure out what it is you do or want them to do! |
| that compel you to find out more about them? Does | | | | Difficult questions you need to answer |
| that make you go "WOW! those guys are different, | | | | When I start on a new copywriting job, part of the |
| I want to work with them"? | | | | process I go through involves having my clients fill |
| No - most people look at that - don't even notice it - | | | | out an extensive questionnaire. |
| don't get what it is they are selling (or saying) - and | | | | Amazing how a few questions can completely baffle |
| move on quickly to the next page. | | | | an entrepreneur! |
| A $3,000 USELESS AD! | | | | This questionnaire is important to me because it helps |
| Now - it doesn't cost them any more money to ad | | | | me zone in on what's truly important in their business. |
| more text - does it? Same sized ad - with a little | | | | It is important to the business owner as it forces |
| more text - would make a MAJOR difference in the | | | | them to address issues they have probably never |
| response they get. | | | | thought of before. |
| Now - what if you saw something like this: | | | | Many times, the questionnaire makes them mad. |
| There is no business making the most of their | | | | Why? Because they see it as a lot of work - and not |
| customer relationships - including yours | | | | easy work either. They may have been in business |
| Announcing a FREE service to help you attract more | | | | for 15 years - highly successful - yet never taken the |
| clients and improve the cash flow from your existing | | | | time to think of some of these answers. |
| ones. | | | | Which is completely wrong. |
| Calgary, AB - It's a proven fact that 63% of your | | | | These are questions every business owner should |
| clients WILL buy elsewhere due to indifference on | | | | know the answers to. |
| your company's behalf. Learn how to maximize your | | | | Including you! |
| customer relationships... while improving your bottom | | | | Here are a few to consider: |
| line bank balance. | | | | 1. What keeps your ideal clients awake at night, |
| Depending on your business, a 5% increase in | | | | worrying thoughts racing through their minds? |
| customer retention CAN mean a 95% boost to your | | | | 2. What is the feeling or experience you want clients |
| year end revenues. To receive your FREE training | | | | to walk away with? |
| dvd and 3 marketing booklets (Creative Marketing | | | | 3. What are they afraid of? |
| Tips, Million Dollar Multiples, and Maximum Profits In | | | | 4. What are they angry about? Who are they angry |
| Minimum Time), all designed to help find the greatest | | | | at? Why are they angry? |
| opportunities to improve your marketing, fill out the | | | | 5. What are their top three daily frustrations? |
| form at and everything will be mailed out to you | | | | 20. List 6 unique and interesting facts you really want |
| immediately. | | | | customers to know about you and the products or |
| Or, if you prefer to leave your name and mailing | | | | services you provide. What makes you unique in this |
| address via phone message - leave your details at | | | | marketplace? What makes you the ONLY choice? |
| 403.xxx.xxxx. This is 100% free. There are no | | | | 24. What do you help your clients avoid? |
| sponsored links, no pop-up ads, no banner ads and | | | | 25. What makes you, above all other available |
| nothing you have to buy. | | | | options, the one to choose? |
| Why? Because Readers are among the best | | | | 32. What is your most unique personal characteristic |
| entrepreneurs I've ever worked with, and this is my | | | | or flaw? |
| way of giving back. (go to the website to find out | | | | Not exactly difficult questions... but do you know the |
| who I am).One last thing: in the past 4 weeks some | | | | answers? |
| of my clients have sold 1,175 products during a new | | | | Spend 10 minutes right now and answer these. While |
| launch and another sold 11,500 books in 14 days, ALL | | | | I only listed 9 questions out of the total 36 I ask, it |
| using the techniques you get here for free. Call now. | | | | will still help you clear you mind around what make |
| No catch. | | | | you the logical person to buy from. |
| So - would that make you more compelled to at | | | | Yes, it may take time and push you out of your |
| least find out more (and collect the free books and | | | | comfort zone... GOOD! That's the point. And that also |
| reports)? | | | | tells you why your client may, or may not, be buying |
| At least you have an idea on what I am doing and | | | | from you. |
| sharing. At least you know who I am looking for. At | | | | These simple questions can give you some |
| least you know it is marketing related (compared to | | | | breakthroughs you can use in your marketing and |
| "This is as close as we get to begging" - which | | | | positing... definitely worth 10 minutes of your time. |