| I've known many acupuncturists, chiropractors, and | | | | prospects who call and are looking for information? |
| massage therapists who describe their practice as a | | | | What do you do to ensure that the initial visit is a |
| roller coaster ride that they can't get off of. They | | | | fantastic experience for the patient and that they |
| have lots of ups and downs and highs and lows. | | | | are fully educated about the scope of your care and |
| Some weeks are great- they have a full schedule | | | | they understand exactly what is entailed in the |
| and the promise of a solid income for the week. But | | | | treatment process? What do you do to recall inactive |
| then the next week is the exact opposite. They | | | | patients? |
| have only a few patients on the books and their | | | | If you are repeatedly taking each patient through the |
| phone just isn't ringing. | | | | same successful process, then you understand |
| Why does this happen? Well, there is certainly some | | | | systems. Based on this, most of your patients tend |
| inconsistency to be expected if you're just starting | | | | to be compliant; they do what you tell them to do |
| out in practice. Some weeks will be better than | | | | and they turn out to be good patients. If you are |
| others. But if you've been practicing for more than 2 | | | | inconsistent in your systems implementation, you will |
| years and this is STILL happening, then there are | | | | either not get enough new patients in the door or |
| some weak links in your practice management skills. | | | | you will lose your current ones a lot more quickly |
| The root source of this issue comes down to one | | | | than you'd like. |
| word- systems. If you have the right marketing, | | | | The 6 figure, high volume practices out there have |
| education, and patient retention systems in place | | | | good (although often not great) systems in place. |
| then the odds of enjoying a stable and successful | | | | This gives them predictable and successful results |
| practice go up exponentially. The key here is that | | | | each and every week. If that's what you're striving |
| you consistently and methodically implement the right | | | | for, it's time to learn about systematizing your |
| systems into your practice. How do you generate | | | | practice so you too can finally enjoy the process of |
| new leads for your practice? What do you say to | | | | building a lucrative practice. |