| Have you ever thought what could happen if you | | | | substandard coaching technique will translate into an |
| turned your coaching process into hot selling coaching | | | | equally ineffective product. |
| or natural healing training products? It doesn't matter | | | | You have written down the primary components of |
| what type of coaching you are involved in: the | | | | your coaching process, so how can that be |
| process is the same even if it does not involve | | | | converted into a natural healing training product that |
| natural healing. | | | | you can sell online?a) Split your coaching into sessions. |
| Your normal coaching process could be one-on-one | | | | Decide how long each session should be and then |
| coaching with your clients, using life coaching, Reiki | | | | divide the entire course into sessions of the optimum |
| coaching, spiritual counseling or energy working. It | | | | length. Then test them. If you are creating audio or |
| doesn't matter - the principles are the same whether | | | | video sessions, then read them out to yourself |
| you are a hypnotherapist or a baseball coach. Here | | | | verbally (not mentally because that will be too quick) |
| are some basic steps to start with: | | | | and time them including any exercises your clients will |
| 1. Write down how you start with new clients or | | | | have to take. Each session is one chapter of the |
| trainees. How do you introduce them to the concept | | | | book or section of the video. You can offer the basic |
| of what they are to learn, and what are the first | | | | training in the eBook or $X, and more advanced stuff |
| steps you use in their coaching. Use that as an | | | | in the upsell video for $Y.b) If you feel capable of |
| opening chapter, and then tackle the next stage. | | | | making the audio files or videos yourself then do so, |
| 2. Write down how you progress beyond that: what | | | | but they must look really professional. People will be |
| lessons you provide, what videos you show them | | | | unhappy if they pay good money for amateurish |
| and what test and trials you use to assess their | | | | presentations, and will not believe in the worth of |
| progress and, just as important, enable them to | | | | your natural healing courses. Otherwise outsource. |
| assess how well they are doing. | | | | You can outsource your writing and audio-visual |
| 3. Covert all of that into a written manual, chapter by | | | | presentations so that they look professional with |
| chapter. | | | | your personal branding. There are many online |
| 4. Continue all of that stage by stage and before you | | | | companies that can offer the services you are |
| are aware of it, you have a natural healing training | | | | looking for, but make sure that the one you choose |
| manual. Everything you do and say to coach your | | | | has good reviews and shows you examples of their |
| clients face to face is written down and can be used | | | | work.c) Also have them generate a 'teaser' product |
| by others to follow - it might need a lot of tidying up, | | | | for you: a sample video that perhaps offers |
| but you have the basics there and the beginnings of | | | | prospective clients a 5 minute extract of one of your |
| a natural healing training product. | | | | sessions. Offer that in exchange for their name and |
| 4. Finally, figure out how you are going to be able to | | | | email address and you can even include their |
| formalize it all and format it into an acceptable training | | | | telephone number if you want to call them for a |
| or coaching product that people will buy, and what | | | | one-on-one chat about their needs. Explain why you |
| media should be incorporated: an eBook or an audio | | | | want it, and make it optional, not mandatory - |
| or video product? Downloadable or on disc (better to | | | | though the name and email address must be |
| be both)? | | | | mandatory. |
| If you find it easier to talk to your clients face to | | | | Even better: offer a free Chapter of your eBook for |
| face then a video coaching presentation might suit | | | | the name and address, and the video sample as a |
| you better, and if it can also be presented in audio, | | | | sample of the upsell once they have paid for the |
| without the visual impact, then a less expensive audio | | | | eBook. Show the video sells for $Y+$50 but they |
| version might be possible. Perhaps written instructions | | | | get it for $Y-$X (X=price of the eBook) so they |
| are all that are needed, so an even cheaper eBook | | | | save two ways.d) Use your emailing list with which |
| could be offered. | | | | you continue to keep contact and the rest is up to |
| I fact, you could offer an eBook initially then the | | | | you. |
| DVD video disk as an upsell. $X for the basic eBook | | | | Converting your coaching process into hot selling |
| course, but having purchased that offer the DVD | | | | natural healing training products is not difficult if you |
| with a lot more on it for an addition $Y. | | | | know your subject, which you do, and by following |
| However, all of this depends upon one factor and | | | | the above process correctly you should soon have a |
| one factor only: your success with your current | | | | hot product to offer that clients will be screaming for. |
| coaching sessions. You will only be able to convert a | | | | Just be sure of the marketing and of the |
| successful coaching process into equally successful | | | | professionalism of your natural healing product |
| natural healing training products. If your coaching is | | | | presentation, and you should have few problems. |
| not successful then improve on that first because a | | | | |